News and updates from the continent


Imperial Green Mobility: Win-win transportation

Imperial Green Mobility: Win-win transportation

Aug 18, 2014

Over the last ten years, Imperial Green Mobility has cemented its position among leaders in electric vehicles. Today, the company is proud to be globally recognised for stocking products with minimal – or zero – carbon emissions.

Imperial Green Mobility sells and leases industrial and personal electric vehicles, and is as passionate about customers as it is about the environment. A diverse range of electric mobility solutions is on offer, tailor-made for all aspects of life from security and mining, to logistics, manufacturing and agriculture. There is also a segment for helping improve the lives of the elderly and disabled.

To commemorate Imperial Green Mobility’s birthday month, the company will be offering free on-site assessments for all customers’ vehicles and running amazing specials and promotions.

“10 years in business through a challenging economic and political environment is really something we are proud of,” says Jonathan Cohen, managing director of Imperial Green Mobility. “Green mobility is a hot topic in South Africa but is taking time to filter into action. The technology is there to help us lead more sustainable, responsible lives. We are passionate about promoting this fact and making sure we leave a safe, clean and sustainable world for generations to come.

“We pride ourselves on the fact that we offer a wide range of products that are all electric. Not only do electrical products generally mean far less maintenance and reliability issues than combustion engines, but they are much, much kinder to Mother Earth.”

Imperial Green Mobility has achieved a number of note-worthy accolades over the past decade, one of which includes turning Segway into a well recognised brand in South Africa.

“Most shopping malls rely on Segway to give their guards added efficiency, awareness, response speed and productivity. Besides the major security influence that Segway has provided to police and security, there are Segway guided tours at the majority of tourist hotspots around South Africa. Everyone can enjoy riding a Segway, you don’t need to be a security guard or factory supervisor to do so.” Cohen says.

With plans to expand beyond South Africa’s boarders, Imperial Green Mobility has its sights set on continuing to establish agents and distributorships in many Sub-Saharan countries. It also plans to build on its already impressive wide range of vehicles across various markets and has recently added Marshell – a new golf cart, shuttle cart and electric shuttle bus brand – to its portfolio.

Massive growth in the delivery of fast food and small items (online purchases) has resulted in many customers renting electric delivery scooters from Imperial Green Mobility. The E-max Delivery Scooter has become hugely popular as it requires little maintenance and no petrol.

“In 2012 the South African Post Office purchased five 120SD E-max scooters to pilot the delivery capability of the electric scooter and to help them achieve sustainability goals,” says Cohen. “The purchase was the start of a much larger project with the South African Post Office. Since then we have been testing battery and motor technology to ensure we can provide the Post Office with a solution that will enable them to use the scooters with the same required range as petrol scooters.

“We have now achieved this with state of the art battery, controller and motor technology. The South African Post Office is finally ready to increase its fleet size, achieve sustainability goals and roll this out nationally.”

Community development is important to Imperial Green Mobility. As part of the Imperial Group, Imperial Green Mobility empowers young interns to learn and work with the company to develop their knowledge and qualifications around electric and other green mobility technology. Recently, the company provided the Nelson Mandela Municipal University in Port Elizabeth with a fleet of electric, off-road vehicles to modify, test and implement in the fight against rhino poaching. These silent vehicles will enable rangers to move quietly through various terrains to protect the vulnerable rhinos.

With national service centres in Johannesburg, Pretoria Cape Town, Durban and Port Elizabeth, Imperial Green Mobility is looking to a green future. “We expect the ‘green’ momentum to continue to pick up, resulting in a green-mobility conscious society,” adds Cohen.

Leave a Reply

Your email address will not be published. Required fields are marked *