News and updates from the continent

Journey of Water wins M&G award

Journey of Water wins M&G award

Jul 1, 2014

WWF South Africa and Sanlam recently won the Water Efficiency and Management Award in the Mail & Guardian’s Greening the Future Awards for last year’s Journey of Water campaign, which aimed to connect urban water users to their water sources and raise awareness of the water security challenges South Africa faces.

By highlighting the role that water catchments play in providing water, WWF aimed to raise awareness about where South Africa’s water comes from and how this essential resource can be managed better.

According to a report by WWF SA, a highlight of the campaign was a real Journey of Water walk by a group of celebrities, media and WWF and Sanlam staff hiking from the Boland Mountains – the headwaters of the Berg, Breede and Eerste rivers – into Cape Town. In all, they walked 85km over four days and experienced the journey from catchment to tap in vivid detail.

Over 50 restaurants nationwide – including John Dory’s, Moyo, Ocean Basket, Societi Bistro, The Brasserie and Jonkershuis – presented refillable water bottles on their tables while Woolworths, Pick ‘n Pay, Spar and Clicks supported the campaign with in-kind donations and informational Journey of Water videos in stores. The campaign included a Mobisite and an interactive web and Mobisite for those with online access to discover the source of their water.

“WWF is thrilled by this recognition from the Mail & Guardian Greening the Future Awards. So much hard work, time and resources went into making the campaign happen and it is a great achievement for us to have it recognised in this manner. We are thankful to the awards for this acknowledgment and to all the partners and supporters who embarked on this journey with us,” said Sindiswa Nobula, the communications manager for corporate partnerships at WWF.

A second Journey of Water walk is being planned in a different region of the country to build on the achievements of the first part of the campaign. Follow updates at to see how you can participate.

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