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Master Power Technologies gets Frost & Sullivan nod

Master Power Technologies gets Frost & Sullivan nod

Jan 21, 2015

Master Power Technologies has received the proud accolade from global research company Frost & Sullivan, of the award for best practices in Technology Leadership in the Data Centre Infrastructure Management Industry for 2014.

Frost & Sullivan has a global team of analysts and consultants continuously researching a wide range of markets across multiple sectors and geographies. As part of this on-going research, they identify companies that consistently invest in new technologies, allowing them to carve out a unique and defensible position within their industries. This research involves extensive primary and secondary research across the entire value chain of specific products and/or technologies. Against the backdrop of this research Master Power Technologies was recognised as the Technology Leader in the Data Centre Infrastructure Management Market in South Africa.

“The receipt of this award is the result of many individuals (employees, customers, and investors) making daily choices to believe in our organisation and contribute in a meaningful way to its future,” says Menno Parsons, Managing Director of Master Power Technologies. “We are exceptionally proud to receive this award which signifies that our policy of investing in people as well as technology is making a meaningful contribution to our industry.”

Frost & Sullivan’sChairman, David Frigstad says “To exhibit leadership in technology is never an easy task, but it is one made even more difficult due to today’s competitive intensity, customer volatility, and economic uncertainty—not to mention the difficulty of innovating in an environment of escalating challenges to intellectual property.  Within this context, the receipt of this award signifies an even greater accomplishment.”

The research company has identified a mega trend of connecting the unconnected. The growing demand for connectivity by consumers and businesses has poised Africa to achieve 90% mobile penetration by 2020. The need to develop Africa’s telecommunication infrastructure creates significant investment opportunities for providers of data centres in order to accelerate services such as mobile banking, e-government and e-learning. Master Power Technologies’ all-inclusive data centres enable businesses and government institutions to extend their services to remote areas, leapfrogging the development of infrastructure and connecting the unconnected.

Data centres are an essential part of modern organisations. These facilities allow companies to ensure their mission-critical operations run in a secure environment, thus guaranteeing business continuity. Worldwide, data loads are continuously increasing and South Africa (SA) is no exception to this trend. The SA data centre market is in its growth stage, and is expected to be growing at a rate of 11.3% annually for the next five years. This growth is driven by companies’ shift from a capital expenditure (CAPEX) to an operating expenditure (OPEX) model through outsourcing data centre infrastructure management (DCIM) services to third party centre service providers.

In the digital technology world data loads are constantly increasing. Hence, existing data centres have to be upgraded and new ones have to be built frequently. Brick and mortar data centre are becoming less viable alternatives. As a result, Master PowerTechnologies has developed cost-effective, energy efficient and modular data centres.

These flexible solutions enable customers to purchase only the required space without having to invest in power and building the infrastructure, which would require large initial capital investment. Master Power Technologies’turnkey solution is novel in the sense that it acts as a quick ‘plug and play’ solution; all that customers need to do is install their equipment, servers and other similar devices. Master PowerTechnologies also offers the option of installing the customer’s equipment in the data centre before the solution is actually sent to the site.

In addition, the company’s data centres can be configured to suit the immediate equipment requirements, as additional modules can easily be added or removed in line with the changing equipment demands, minimising the capital outlay, which would have been required when upgrading a conventional data centre.  The layout of Master Power Technologies data centres allow for ease of accessibility and simplified service and maintenance to be carried out.

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