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Call to action: Can you honour the earth every day?

Call to action: Can you honour the earth every day?

Mar 18, 2014

18 March 2014 ~ With Earth Hour coming up on 29 March 2014, the World Wide Fund for Nature South Africa (WWF-SA) has spent this month on a call to action by asking citizens: “How do you honour the Earth?”

The organisation says that Earth Hour is far more than 60 minutes of turning off your lights – it’s a call for citizen-driven action to do what each person can to save the environment. This year, WWF-SA is asking individuals and organisations to make a public promise to the Earth by thinking about their choices around food, water and energy use, and understanding how these impact on the environment.

The public has been asked to post a promise on “How do you honour the Earth” at, and see a virtual planet restored from degraded to beautiful. The platform also allows users to see other promises and share them on social media, to highlight issues and solutions.

Dr Morné du Plessis, CEO of WWF South Africa: “It is essential to remember that through our everyday consumer choices, and how we spend our money, we are actually voting for the products, services and organisations that strive to live up to an environmental mandate. Let’s make choices that support our planet.”

The real impetus of the annual Earth Hour campaign is to turn the awareness of one hour into actions beyond the hour, whether through individual consumer choices, crowdsourced support or crowdfunding contributions. This year’s Earth Hour campaign culminates on Saturday, 29 March 2014 at 8.30pm when South Africa joins others around the world in turning off lights for an hour as an act of symbolic unity.

“Beyond switching off your lights, WWF-SA urges you to make a promise to the Earth and take action for the environment this year. The time is now. Together we can leave a legacy of flourishing ecosystems, healthy rivers, and abundant flora and wildlife,” says Du Plessis.

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